BUSINESS GOALS DRIVE STRATEGIES… STRATEGIES DO NOT DRIVE BUSINESS GOALS. HERE ARE SOME OF THE TOOLS WE USE TO DRIVE RESULTS:
COMPANY AND EXECUTIVE POSITIONING
Research and negotiate forums and in-depth interviews.
ANALYSIS AND DIAGNOSIS OF
Build yearly communications action plans and event initiatives.
STRATEGIC WRITING TAKING INTO ACCOUNT ALL AUDIENCE NEEDS AND SPECIFIC MESSAGING
CRISIS COMMUNICATION AND ISSUES
Respond with key messaging through press releases, communications plans and internal releases. Identify essential media positioning.
Write, edit, or translate the following communications:
- Press releases
- Key messaging
- Fact sheets
- Communications plans
- Media advisories and backgrounders
- Annual Reports
- Briefing notes
- External-internal newsletters
Foster employee commitment, identity and a sense of belonging. Develop internal branding. Develop internal communications with magazines, newsletters, leader speeches, and intranet platforms. Design recruitment tools and employee satisfaction surveys. Provide HR index positioning.
Train directors and leaders for media interviews and conferences. Act as spokesperson on behalf of our clients. Identify and negotiate agreements with known spokespersons like celebrities or experts. Liaise and interface with electronic, print mainstream, specialty and trade media.
Create lists of targeted media and develop tailored editorial calendars. Book strategic interviews. Develop new product launches. Hold conferences and briefings. We deliver press coverage reports.
Deploy marketing campaigns with social and non-profit organizations. We build media partnerships.
We find sponsorships and agreements.
EVENT PLANNING AND MANAGEMENT
Coordinate briefings, staff meetings, national sales meetings, galas, conventions, and conferences.
WRITING, EDITING AND TRANSLATION