BUSINESS GOALS DRIVE STRATEGIES… STRATEGIES DO NOT DRIVE BUSINESS GOALS. HERE ARE SOME OF THE TOOLS WE USE TO DRIVE RESULTS:

• COMPANY AND EXECUTIVE POSITIONING

  Research and negotiate forums and in-depth interviews.

• ANALYSIS AND DIAGNOSIS OF

  Build yearly communications action plans and event initiatives.

• STRATEGIC WRITING TAKING INTO ACCOUNT ALL AUDIENCE NEEDS AND SPECIFIC MESSAGING

• CRISIS COMMUNICATION AND ISSUES

  MANAGEMNT

  Respond with key messaging through press releases, communications plans and internal releases. Identify essential media positioning.

• INTERNAL/EXTERNAL COMMUNICATIONS

  Write, edit, or translate the following communications:

  - Press releases

  - Key messaging

  - Bios

  - Fact sheets

  - Communications plans

  - Media advisories and backgrounders

  - Speeches

  - Annual Reports

  - Briefing notes

  - Brochures

  - Letters

  - Memos

  - External-internal newsletters

  - Websites

  - Blogs

• INTERNAL BRANDING

  Foster employee commitment, identity and a sense of belonging. Develop internal branding. Develop internal communications with magazines, newsletters, leader speeches, and intranet platforms. Design recruitment tools and employee satisfaction surveys. Provide HR index positioning.

• MEDIA COACHING

  Train directors and leaders for media interviews and conferences. Act as spokesperson on behalf of our clients. Identify and negotiate agreements with known spokespersons like celebrities or experts. Liaise and interface with electronic, print mainstream, specialty and trade media.

• MEDIA RELATIONS

  Create lists of targeted media and develop tailored editorial calendars. Book strategic interviews. Develop new product launches. Hold conferences and briefings. We deliver press coverage reports.

• PARTNERSHIP DEVELOPMENT

  Deploy marketing campaigns with social and non-profit organizations. We build media partnerships.

• SPONSORSHIP NEGOTIATION

  We find sponsorships and agreements.

• EVENT PLANNING AND MANAGEMENT

  Coordinate briefings, staff meetings, national sales meetings, galas, conventions, and conferences.

• WRITING, EDITING AND TRANSLATION